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Adcounty Media India Ltd.

Adcounty Media India Ltd.

BSE SME · SME IPO
Listed BSE SME SME Live Chart
Issue Price
₹85
₹85
GMP (Grey Market)
NIL
Unofficial data only
Est. Listing Price
₹85
Based on GMP
Min. Investment
₹136,000
1 lot × 1600 shares
Subscribed
1.00x
Over-subscribed
IPO Details
Open Date
27 Jun 2025
Close Date
01 Jul 2025
Allotment
02 Jul 2025
Listing Date
04 Jul 2025
Exchange
BSE SME
Price Band
₹85
Listing Price
See chart
Allotment Status
Price Band
₹85
Per share
Face Value
₹10 per share
 
Lot Size
1,600 Shares
per lot
Issue Size
59,63,200 shares (aggregating up to ₹50.69 Cr)
Total offering
Issue Type
Bookbuilding IPO
 
Min Investment
₹136,000
1 lot
Pre-IPO Holding
1,65,38,000 shares
Promoters
Post-IPO Holding
2,25,01,200 shares
Promoters
P/E (Pre)
10.16x
 
P/E (Post)
13.91x
 
EPS (Pre)
₹8.37
 
EPS (Post)
₹6.11
 
UPI Deadline
2025-07-01
Mandate
Anchor AllotmentThu, 26 Jun 2025
Basis of AllotmentWed, 02 Jul 2025
Refund InitiationThu, 03 Jul 2025
Demat CreditFri, 04 Jul 2025
Listing DayFri, 04 Jul 2025
UPI Mandate Deadline2025-07-01
Sale TypeFresh Capital
Net Offer to Public56,27,200 shares (aggregating up to ₹47.83 Cr)
Market Maker Quota3,36,000 shares (aggregating up to ₹2.86 Cr)
QIB Quota50% of Net Issue
HNI / NII Quota15% of Net Issue
Retail Quota35% of Net Issue
Check AllotmentClick here →
Subscription Rate Final
Adcounty Media India Ltd. IPO subscribed 1.00 times overall. Retail: 1.00x. QIB: 1.00x. NII: 1.00x. By 01 Jul 2025.
QIB
1.00x
Over
NII/HNI
1.00x
Over
Retail
1.00x
Over
Total
1.00x
Over
Category Subscription Shares Offered % of Total Amount (₹Cr)
Market Maker
Awaited
336,000
₹2.86
QIB
Over 1.00x
NII / HNI
Over 1.00x
Retail
Over 1.00x
Total 1.00x
5,963,200
100% ₹50.69
IPO Shares Offered
Adcounty Media India Ltd. IPO total issue size: ₹50.69 Cr.
CategoryShares OfferedAmount (₹Cr)Size (%)
Market Maker 336,000 ₹2.86
5.63%
Total 5,963,200 ₹50.69
100.00%
* Based on upper price band ₹85 per share
Lot Size & Investment
Lot Size
1,600
Shares per Lot
Issue Price
₹85.00
Upper Band
Min Investment
₹136,000
1 Lot
ApplicationLotsSharesAmount
Retail (Min — 2 Lots)23,200₹272,000
Retail (Max — 13 Lots)1320,800₹1,768,000
S-HNI (Min — 14 Lots)1422,400₹1,904,000
B-HNI (Min — 68 Lots)68108,800₹9,248,000
* Issue Price ₹85 × Lot Size 1,600 shares
IPO Schedule
Anchor
26 Jun 2025
✓ Done
IPO Open
27 Jun 2025
✓ Done
IPO Close
01 Jul 2025
✓ Done
Allotment
02 Jul 2025
✓ Done
Refunds
03 Jul 2025
✓ Done
Demat Credit
04 Jul 2025
✓ Done
Listing Day
04 Jul 2025
✓ Done
Adcounty Media India Ltd. — Live Price LIVE
₹85.00
INR · BSE
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Issue ₹85.00 Live Price
About Adcounty Media India Ltd.
Adcounty Media India Limited is a BrandTech company that offers complete digital marketing solutions, from brand promotion to performance-based campaigns. The company uses advanced technology to create customized advertising strategies for clients across different industries.The service portfolio includes Programmatic Advertising, Search Engine Optimization (SEO), Social Media Marketing, and paid campaigns like Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI). These services are designed to drive sales, generate leads, and expand customer reach.Adcounty Media India Limited runs several websites, mobile apps, and also offers a programmatic advertising tool called BidCounty, designed to boost both branding and performance campaigns. The company also conducts market research to help brands reach the right audience and improve user acquisition.Adcounty Media India Limited works with well-known brands such as Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar, Paisa Bazaar), Bank Sathi, and MUV to run campaigns that help grow their user base and improve visibility.Business Verticals:Advertisement Technology (“Adtech”)Digital MarketingAs of May 30, 2025, Adcounty Media India Limited had a team of 45 permanent employees dedicated to helping businesses achieve their marketing goals.Competitive Strengths:Growth driven, global customer base (almost 47 countries)Using a blend of technology, market research and data analytics to produce successful ad campaigns.Supported by qualified and experienced management, KMP’s and employees.
Objects of the Issue
1
1 To meet out the Capital Expenditure requirements of the Company.
2
2 To meet out the Working Capital requirements of the Company.
3
3 Unidentified Acquisition of the Company and General Corporate Purposes.
Adcounty Media India Ltd. Financials (Amount In Crore)
Revenue from Operations
₹53.6
31 Mar 2023
₹43.2
31 Mar 2024
₹69.6
31 Mar 2025
Profit After Tax (PAT)
₹7.6
31 Mar 2023
₹8.3
31 Mar 2024
₹13.8
31 Mar 2025
Particulars31 Mar 202531 Mar 202431 Mar 2023
Revenue from Operations 69.58 43.24 53.64
EBITDA 18.25 10.80 10.40
Profit After Tax (PAT) 13.75 8.28 7.64
Net Worth 37.90 20.27 11.92
Total Assets 47.92 29.51 26.84
Reserves & Surplus 21.36 20.26 11.91
Borrowings N/A N/A 0.29
EBITDA Margin (%) 26.49
PAT Margin (%) 19.96
P/BV Ratio
3.71
RoE
47.28
RoCE
47.27
RoNW
47.28
PAT Margin
19.96
EBITDA Margin
26.49
Issue Structure & Shareholding
Total Shares Offered59,63,200 (100.00%)
Net Offer to Public56,27,200 shares (aggregating up to ₹47.83 Cr)
Reserved for Market Maker3,36,000 shares (aggregating up to ₹2.86 Cr)
Pre-Issue Promoter Holding1,65,38,000 shares
Post-Issue Promoter Holding2,25,01,200 shares
P/BV Ratio3.71
RoE47.28
RoCE47.27
Debt / EquityN/A
Script CodeN/A
Registrar & Lead Managers
Book Running Lead Managers
Narnolia Financial Services Ltd.
GMP Disclaimer: Grey Market Premium data is unofficial and unregulated. It does not guarantee actual listing price.
IPO Subscription FAQs
How much Adcounty Media India Ltd. IPO subscribed?

Adcounty Media India Ltd. IPO is subscribed 1.00 times by Jul 01, 2025. Retail: 1.00x. QIB: 1.00x. NII: 1.00x.

Investor CategorySubscription
Qualified Institutional (QIB)1.00x
Non Institutional (NII/HNI)1.00x
Retail Individual1.00x
Total Subscription1.00x
What is Adcounty Media India Ltd. IPO retail subscription status?

The Adcounty Media India Ltd. IPO retail category is subscribed 1.00 times as of 01 Jul 2025. The retail portion is oversubscribed.

How to subscribe Adcounty Media India Ltd. IPO?

Subscribe via your broker app using ASBA or UPI. Opens 27 Jun 2025 and closes 01 Jul 2025. Min investment: ₹136,000 (1 lot = 1,600 shares). UPI mandate: 2025-07-01.

How many times Adcounty Media India Ltd. IPO subscribed?

The Adcounty Media India Ltd. IPO subscribed 1.00x overall. QIB: 1.00x, NII: 1.00x, Retail: 1.00x. Applications: from NSE/BSE.

How to check Adcounty Media India Ltd. IPO allotment?

Check allotment on the registrar website (Skyline Financial Services Pvt.Ltd.) at https://www.skylinerta.com/ipo.php. Enter your PAN, application number or DP/Client ID. Allotment date: 02 Jul 2025. Refunds: on 03 Jul 2025.

When Adcounty Media India Ltd. IPO will be listed?

The Adcounty Media India Ltd. IPO listing date is 04 Jul 2025, Friday. Listed on: BSE SME. Issue price: ₹85. Estimated listing: ₹85. GMP: NIL.

When Adcounty Media India Ltd. IPO close?

The Adcounty Media India Ltd. IPO closes on 01 Jul 2025, Tuesday. UPI mandate: 2025-07-01. Allotment: 02 Jul 2025. Listing: 04 Jul 2025.