Cello World Ltd.

Incorporated in 1962, Cello World Limited manufactures and offers consumer housewares, writing instruments and stationery products, molded furniture, and related products.The company's product portfolio includes Plastic bottles, Containers, Jugs - Buckets, Sandwich makers, Iron, Dinner sets, Ballpoint pens, Fountain pens, Highlighters - Markers, Chairs, Tables, Trolleys - Stools, Dustbin, Bubble-guards, and more.Cello World has 13 manufacturing units situated in 5 different locations in India. The company also aims to set up a glass manufacturing unit in Rajasthan with European-made machinery to enable efficient productivity and enhanced manufacturing capacity.Consumer Houseware division has 717 distributors and approximately 58,716 retailers located across India. writing instruments and stationery division has 29 super-stockists, approximately 1,509 distributors, and approximately 60,826 retailers located across India. Moulded Furniture and Allied Products division has 1,067 distributors and approximately 6,840 retailers located across India.As of March 31, 2023, the company has 15,841 stock-keeping units ("SKUs") across all product ranges. As of March 31, 2023, the company's national sales distribution team comprises 683 members.