HDFC Asset Management Co.Ltd.

Incorporated in 1999, Mumbai based HDFC Asset Management Company (HDFC AMC) Limited is well-known fund house engaged in providing savings and investment products. It is a joint venture between Housing Development Finance Corporation Limited (HDFC) and Standard Life Investments Limited (SLI). SLI is part of Standard Life Aberdeen plc., one of the world's largest investment company.According to CRISIL, as of December 31, 2017, HDFC AMC has been the most profitable AMC of the country in terms of net profits since Fiscal 2013 with a total AUM (Assets Under Management) of Rs 2,932.54 billion. Its profits has grown every year since 2002.It has been the largest AMC in equity-oriented AUM since the last quarter of Fiscal 2011 and has consistently been among the top two asset management companies in India in terms of total average AUM since the month of August 2008..HDFC AMC offers a wide range of savings and investment products across asset classes. As of December 31, 2017, it offered 127 schemes categorized into- 28 equity-oriented schemes91 debt schemes3 liquid schemes5 other schemes (including exchange-traded schemes and funds of fund schemes). The company also provides portfolio management and segregated account services to HNIs, family offices, trusts, domestic corporates and provident funds etc. As of December 31, 2017, it managed a total AUM of Rs 75.78 billion as part of its portfolio management and segregated account services' business.Strengths-1. Brand reputation of HDFC and SLI helps in earning the trust of customers.2. Consistent investment performance over the years has helped it established itself as one of the leading AMC in the country3. Diversified product mix with a multi-channel distribution network helps it expand its reach.4. Strong profitable growth, over the years, provides it with resources to fund future growth.