Sheela Foam Ltd.

Incorporated in 1971, Sheela Foam Ltd is a leading manufacturer of mattresses and other foam-based home comfort products in India. They sell their products under the brand Sleepwell, Feather Foam, and Lamiflex.Sheela Foam offers mattresses, pillows, mattress protectors, bolsters, back cushions, sofa-cum beds, bed-sheets, and baby care sheets, as well as furniture cushioning products. Company's products are mainly used in residential purpose, hotels, hospitals, and educational institutions. They sell its products through distributors, retail dealers, and multi-branded outlets, as well as exports its products to approximately 32 countries. They have pan India distribution network that consists of over 100 exclusive distributors, over 2,000 exclusive retail dealers and over 2,500 multi-brand outlets, as on March 31, 2016Competitive Strengths:1. Well recognised and established brand built over consistent quality and innovation2. Extensive and well developed pan-India salesand distribution network3. Quality manufacturing capabilities and technological innovation4. Integrated operations and economies of scale5. Well qualified and professional management